Marketing

There were once two roommates, Brian Chesky and Joe Gebbia, who were in desperate need of money to pay the monthly rent on their apartment in San Francisco, California. They devised a plan to blow up an air mattress, place it in the middle of their living room, and rent it out as a lodging space. At first their plan was to just “make a few bucks” to be able to afford their monthly rent. However, they...